Your competitors have a website.
Do you have one that sells?
MetalGC Growth Engine builds and runs the website and local search presence your metal building company needs to look as good as the buildings you put up — powered by BlueCrane, done in weeks, not months.
Found by accident, not by design
Two things, done right
A website that makes you the obvious choice, and ongoing local search work that keeps you found. Built by MetalGC. Delivered by BlueCrane's website and SEO specialists. One point of contact, one invoice, no agency runaround.
Built for the trade
Every template and page structure is built around how metal building projects actually get sold — not a generic contractor template.
One partner, no handoffs
MetalGC manages the relationship. BlueCrane's specialists do the technical build. You talk to one person.
Priced like a tool, not a retainer trap
Flat one-time website pricing. Cancel-anytime monthly SEO plans. No 12-month lock-in on the marketing side.
Pick the foundation your company is built on
A real, professional site live in under two weeks — for less than a truck wrap.
- Up to 5 pages (Home, About, Services, Gallery, Contact)
- Mobile-responsive design, your branding and logo
- Contact form wired to your email
- Basic on-page SEO + Google Business Profile linked
- SSL + first year of hosting included
- 2 rounds of revisions · live in 7–10 business days
A site built to generate leads — service pages that rank, and a way to know when a real buyer reaches out.
- Everything in Groundbreaker, plus:
- 8–10 pages, incl. a dedicated page per service (barn erection, cold-formed, red iron…)
- Custom layout, professional copywriting, quote-request forms
- Full SEO foundation: schema, sitemap, Analytics + Search Console
- Full Google Business Profile setup and optimization
- Blog built and ready with 2 starter posts
- Lead alerts to your email/SMS or existing CRM
- 1 strategy call · hosting/SSL/backups for 12 months
- 3 rounds of revisions · live in 15–20 business days
The site that makes you the obvious choice — the best-looking, best-converting option in your market.
- Everything in Builder, plus:
- Up to 15 pages, fully custom design + UX from a discovery workshop
- Light brand refresh (color/type refinement)
- Advanced functionality: filterable galleries, quote calculators, booking/AI chat
- Full technical SEO + AEO-ready structured FAQ content
- GBP optimization + review-generation system
- Two-way CRM integration where feasible
- 5 starter blog posts + content calendar
- 2 strategy calls, dedicated onboarding, priority support (12 mo)
- 4 rounds of revisions · live in 20–30 business days
All packages include your first year of hosting, SSL, and security monitoring. After year one, hosting runs ~$20/mo — or it's included free on any Growth Engine SEO plan below.
Bundle nudge: Bundle any site with the Foundation SEO plan and get your first 2 months of SEO included free.
A website is day one. This is every day after.
Nothing breaks, nothing goes stale — the minimum it takes to not disappear from local search.
- Hosting, SSL, backups, uptime/security monitoring
- Monthly plugin/software updates
- 1 Google Business Profile post/week
- Review and Q&A monitoring with alerts
- Quarterly local citation/NAP consistency check
- Monthly one-page performance snapshot
- Up to 30 min/month of minor site edits
Actively climb local rankings — and start showing up when people ask AI assistants for a recommendation.
- Everything in Foundation, plus:
- 1–2 blog posts/month, written for search and AI answer engines
- GBP posts 2×/week + proactive Q&A seeding
- Automated review-request sequence
- Local citation building: 5–10 directories/month
- Rank tracking for up to 15 keywords, monthly reporting
- Up to 1 hour/month of website content edits
Own your market — aggressive content, reviews, and rankings, with a strategy call every month.
- Everything in Growth, plus:
- 3–4 blog posts/month
- Multi-location/service-area SEO tracking
- Daily/near-daily GBP posts, full review-generation automation
- Local + industry link-building outreach
- Rank tracking expanded to 30+ keywords
- Monthly strategy call
- Up to 2 hours/month of edits or minor page additions
Month-to-month, cancel anytime. Save 10% with annual prepay. Hosting, SSL, and security monitoring are included free on every plan.
What's AEO?
Answer Engine Optimization. When someone asks ChatGPT or a Google AI Overview "who builds pole barns near me," AEO is what gets your company mentioned in the answer — not just ranked on a page nobody scrolls to anymore. It's built into every Growth Engine plan at no extra cost.
Built by BlueCrane. Run by MetalGC.
MetalGC Growth Engine websites and SEO plans are delivered in partnership with BlueCrane, a specialist in websites and local search for trade and construction businesses. You work with MetalGC — we handle the relationship, the strategy, and your account. BlueCrane's team handles the technical build behind the scenes.
Powered by BlueCrane
Be one of the first 10 builders on the Growth Engine
Founding-partner pricing available for a limited time. Metal building contractors who grow with MetalGC will be featured here — reserve your spot in the first cohort.
Straight answers
Do I own the website, or does MetalGC/BlueCrane?
You do. It's yours. Hosting is optional after year one.
Is there a contract for the SEO plans?
Month-to-month, cancel anytime. No 12-month lock-in on the marketing side.
How is this different from hiring a local web designer?
It's built specifically around how metal building projects get sold — service pages, terminology, and buyer journey are pre-mapped to the trade.
What if I already have a website?
We can start with an SEO/AEO/GBP plan alone and revisit a rebuild later.
How fast can I be live?
As few as 7–10 business days for the Groundbreaker Site.
What does "AEO" actually get me?
When buyers ask an AI assistant for a recommendation, AEO is what gets your company named in the answer. It's included in every plan — see the AEO section above.